(Global) Markets Development
The discovery and expansion of markets is our core business strength. Starting at $10,000, these services include:
- Marketing Audits
-
Business
Planning -Communications/PR
- Branding & Positioning
- Customer Programs
- Project Management
- Program Management
- Corporate Social Responsibility
Case Study: Johnson & Johnson had a sweeping two part goal in entering the South African market: 1) to establish and embed its leading LifeScan® brand and operations in both this, the world's 4th largest diabetes market amidst large scale rivals that had penetrated during the Apartheid era; and 2) leverage South Africa's infrastructure to establish its operations and distribution for the entire continent.
In just nine months, and with a very modest budget, NewComm Global accomplished:
- completion of research and analysis of all market research
- design and implementation of a comprehensive Markets entry plan, including
- Product inventory exporting/importing and warehousing
- Strategic Launch Plan including segmentation, PR, advertising and CSR roll-out
- Identified and negotiated large initiatives with key partners
- Identified key customers and made first Sale
- Arranged and managed in-country training
- As interim Country Manager, recruited and screened in-country staff
- Designed and implemented effective transition plan to ensure business continuity; sustained customer interface; and embedded leadership.
