The NewComm Global Group, Inc. - Markets
 The NewComm Global Group, Inc. - Global Business From the Inside Out (tm)
(Global) Markets Development
Going to Market to Build Brands and Revenue Streams

The discovery and expansion of markets is our core business strength. These retainer- and project-based services include:

- Marketing Audits                                                                     
- Business Planning                                                                       
- Communications/PR                                                                
- Branding & Positioning             
- Customer Programs                                                                  
- Project Management 
- Program Management             
- Corporate Social Responsibility

Case Study: Johnson & Johnson had a sweeping two part goal in entering the South African market: 1) to establish and embed its leading LifeScan® brand and operations in both this, the world's 4th largest diabetes market amidst large scale rivals that had penetrated during the Apartheid era; and 2) leverage South Africa's infrastructure to establish its operations and distribution for the entire continent.

In just nine months, and with a very modest budget, NewComm Global accomplished:
  • completion of research and analysis of all market research
  • design and implementation of a comprehensive Markets entry plan, including
  1. Product inventory exporting/importing and warehousing
  2. Strategic Launch Plan including segmentation, PR, advertising and CSR roll-out
  3. Identified and negotiated large initiatives with key partners
  • Identified key customers and made first Sale
  • Arranged and managed in-country training
  • As interim Country Manager, recruited and screened in-country staff
  • Designed and implemented effective transition plan to ensure business continuity; sustained customer interface; and embedded leadership.