Last year, Dell drove $7mil in Sales through Twitter alone. We are all keenly aware of the social media explosion, but how can business-to-business marketers leverage these platforms and tools effectively, particularly in a global launch plan? What types of Social Media tools help drive internal readiness when casting worldwide nets?

Experts LaSandra Brill, Sr. Manager of Social Media at Cisco Systems, and Karina Jensen, Founder of Global Minds Network, will walk us through current trends and case studies to apprise attendees of:

• Current Business-to-Business trends leveraging Social Media, especially on an

   International basis. Why is it imperative to use SM for Brazil launches, for example?

• Case studies leveraging Social Media in international launches, externally

   and internally

• Expert commentary on emerging Best Practices, such as Li’s Sandbox Covenants

   which are relevant to a global launch marketing mix?

   What about tools like Yammer and their potential support for

   internal readiness in executing a global roll-out effectively ?

         LaSANDRA BRILL is a highly respected social media enthusiast, avid blogger and marketing innovator.  As Manager of Cisco’s Service Provider Web & Social Media Marketing group, she shapes Cisco’s marketing strategy to include a mix of social media marketing techniques leveraging web 2.0 and virtual technologies.  She has distinguished herself as the architect of the social media strategy for one of the top five product launches in Cisco’s history.  Also an Ezine expert author and author of the blog, Marketing in a Web 2.0 World (http://lasandrabrill.blogspot.com), LaSandra holds a Bachelors of Science in Business Administration with a concentration in Management from San Jose State University.

         KARINA JENSEN is a Global launch management consultant, change facilitator, and educator with 20 years of experience in launching and managing global business and education initiatives.  She has successfully introduced and managed products, programs, and services across the Americas, Europe, and Asia-Pacific for companies such as Hyperion, Adobe, Macromedia, NEC, and Symantec.  She is interested in strengthening organizational performance and global business results for fast-growth organizations with international operations. Karina founded Global Minds Network, a launch management consulting firm, to help organizations achieve and sustain market success through global readiness. She has also taught courses in International Marketing, Management, and Communication for UC Berkeley Extension’s International Diploma Program, The Art Institute of California, Menlo College (US); Parsons Paris School of Art and Design, Ecole des Ponts, and others.  Currently pursuing her PhD at ESCP Europe,  Karina is conducting research with multinational corporations on cross-cultural team collaboration, social networks, and global innovation.