Events
BMA International Roundtable
Many thanks to outstanding speakers, Karina Jensen, Global Minds Network, and LaSandra Brill, Cisco, for their superb presentations. Please see our Resource Center for slides.
"Leveraging Social Media in Global Launch Plans"
Last year, Dell drove $7mil in Sales through Twitter alone. We
are all keenly aware of the social media explosion, but how can
business-to-business marketers leverage these platforms and tools
effectively, particularly in a global launch plan? What types of Social
Media tools help drive internal readiness when casting worldwide nets?
Experts LaSandra Brill, Sr. Manager of Social Media at Cisco
Systems, and Karina Jensen, Founder of Global Minds Network, will walk
us through current trends and case studies to apprise attendees of:
• Current Business-to-Business trends leveraging Social Media, especially on an
International basis.
Why is it imperative to use SM for Brazil launches, for example?
• Case studies leveraging Social Media in international launches, externally
and internally
• Expert commentary on emerging Best Practices, such as Li’s Sandbox Covenants
which are relevant to a global launch marketing mix?
What about tools like Yammer and their potential support for
internal readiness in executing a global roll-out effectively ?
About Our Speakers:
LaSANDRA BRILL is a highly respected social media enthusiast, avid
blogger and marketing innovator. As Manager of Cisco’s Service Provider
Web & Social Media Marketing group, she shapes Cisco’s marketing
strategy to include a mix of social media marketing techniques
leveraging web 2.0 and virtual technologies. She has distinguished
herself as the architect of the social media strategy for one of the
top five product launches in Cisco’s history. Also an Ezine expert
author and author of the blog, Marketing in a Web 2.0 World (
http://lasandrabrill.blogspot.com),
LaSandra holds a Bachelors of Science in Business Administration with a
concentration in Management from San Jose State University.
KARINA JENSEN is a Global launch management consultant, change
facilitator, and educator with 20 years of experience in launching and
managing global business and education initiatives. She has
successfully introduced and managed products, programs, and services
across the Americas, Europe, and Asia-Pacific for companies such as
Hyperion, Adobe, Macromedia, NEC, and Symantec. She is interested in
strengthening organizational performance and global business results
for fast-growth organizations with international operations. Karina
founded Global Minds Network, a launch management consulting firm, to
help organizations achieve and sustain market success through global
readiness. She has also taught courses in International Marketing,
Management, and Communication for UC Berkeley Extension’s International
Diploma Program, The Art Institute of California, Menlo College (US);
Parsons Paris School of Art and Design, Ecole des Ponts, and others. Currently pursuing her PhD at ESCP Europe, Karina is conducting research with multinational corporations on cross-cultural team collaboration, social networks, and global innovation.
We are honored to partner with the SV-IABC Chapter, Women in Consulting and the NorCal BMA Marketing Strategy Roundtable for this event! Register now!
***For slide decks from our May event, featuring HP and Roberts Golden on Change Management, please see our Resource Center